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Usability of tourism websites: a case study of heuristic evaluation
New Review of Hypermedia and Multimedia ( IF 1.2 ) Pub Date : 2020-04-02 , DOI: 10.1080/13614568.2020.1771436
Zhao Huang 1, 2
Affiliation  

ABSTRACT Today, a multitude of tourism websites are placing online services and information at users’ fingertips. Usability is an important factor in determining the success of such websites. This study adopts a user-centred approach to empirically assess the usability of tourism websites. Our results reveal serious usability weaknesses, including poor navigation, difficulty in completing tasks, overwhelming presentation of options, inconsistent naming of objects, and lack of warning messages. We leverage our findings to propose usability guidelines for the design of improved tourism websites.

中文翻译:

旅游网站的可用性:启发式评估的案例研究

摘要 今天,大量的旅游网站正在将在线服务和信息放在用户的指尖。可用性是决定此类网站成功的重要因素。本研究采用以用户为中心的方法来实证评估旅游网站的可用性。我们的结果揭示了严重的可用性弱点,包括导航不佳、完成任务困难、选项呈现过多、对象命名不一致以及缺乏警告消息。我们利用我们的发现为改进旅游网站的设计提出可用性指南。
更新日期:2020-04-02
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