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Celebrification of Politics: Understanding Migration of Celebrities into Politics Celebrification of Celebrity Politicians in the Emerging Democracy of Indonesia
East Asia Pub Date : 2020-03-17 , DOI: 10.1007/s12140-020-09332-z
Nyarwi Ahmad

This work proposes a theory of ‘celebritisation of politics’. It assumes that celebritisation of politics takes shape once politics and political affairs are celebritised. It argues that in democratic countries, not merely individual celebrity turns into politician (celebrification of celebrity -politician), but also individual politician transmutes into celebrity (celebrification of celebrity- politician). The degree to which these celebrifications take place is likely determined by the country-, the media-, celebrity- and audiences-related factors. The first includes political party, government, media and election systems. The second incorporates mediatisation, representation and commodification of celebrity politician by the media and political economic structures of the media and cultural industries. The third consist of diversification and migration of celebrity politician and his/her personal and professional backgrounds. The fourth is connected with characteristics of the audiences addressed by the media and cultural industries, celebrity politician and political actor and organisation s/he associated with. Focusing on Indonesia’s democracy, this work reveals that establishments of the democratic political, media and election systems lead to celebrification of celebrity -politicians taking place in this country. In facing the parliamentary and local government elections, political parties recruited and commoditised substantial number of celebrities as candidates and represented them as political leaders to captivate the electorates and seek either parliamentary or local government offices. Some of them succeeded in such elections. They were migrating not merely across political parties, but also across the election arenas. Total number of those who turned into celebrity -politicians increased substantially, but none of them successfully came up as prominent politicians.

中文翻译:

政治的名人化:了解名人向政治的迁移印尼新兴民主国家的名人政治家的名人化

这项工作提出了“政治上的名人化”理论。它假定一旦政治和政治事务受到欢迎,政治的名人欢迎就形成了。它认为,在民主国家,不仅个人名人变成了政治家(名人政治家的 名人 化),而且个人政治家也变成了名人(名人 政治家的名人 化)。 这些庆祝活动发生的程度可能取决于与国家,媒体,名人和受众相关的因素。第一个包括政党,政府,媒体和选举制度。第二部分包括 名人政客的 中介化,代表权和商品化 由媒体和文化产业的媒体和政治经济结构决定。第三部分包括 名人政客 的多元化和迁徙 及其个人和专业背景。第四点与媒体和文化产业,名人政治家和政治演员以及与之相关的组织所针对的受众特征有关。着眼于印度尼西亚的民主,这项工作表明民主政治,媒体和选举制度的建立导致 名人的名人化 在这个国家发生的政治家。在面对议会和地方政府选举时,各政党招募了大量名人并使其商品化,并使其成为政治领袖,以吸引选民并寻求议会或地方政府的职位。他们中有些人在这样的选举中获得了成功。他们不仅在政党之间迁移,而且也在整个选举领域迁移。成为 名人的政治人物的 总数大幅增加,但没有一个成功地成为杰出的政治人物。
更新日期:2020-03-17
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