This study examines the monetary value of having a first division Bundesliga team to local residents of 12 Football Bundesliga teams using the contingent valuation method. In identical online and paper-pencil questionnaires, respondents were confronted with two hypothetical scenarios: the first asked for their willingness-to-pay for a voluntary fund that would save the team from relegation due to financial problems; the second assessed their willingness-to-accept relegation in a decisive match on the last match day of the season. The results of double-hurdle models reveal that both public goods created by the team (e. g., happiness, talking about the team) and intangible benefits of the team’s first division status have a monetary value to respondents. Management and policy implications are discussed.

中文翻译：

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拥有一支德国甲级联赛队伍对当地居民的货币价值

本研究使用或有估值法研究了拥有一支德甲联赛球队对12个足球德甲球队的当地居民的货币价值。在相同的在线调查表和纸质铅笔调查表中，受访者面临两种假想的情况：第一，要求他们愿意支付自愿资金，以免团队因财务问题而降级。第二名在本赛季最后一场比赛的决定性比赛中评估了他们的降级意愿。双关卡模型的结果表明，团队创造的公益（例如，快乐，谈论团队）和团队一等职位的无形收益对受访者均具有金钱价值。讨论了管理和政策含义。