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Sharing good fortune: Effects of scarcity on small donation requests
Social Influence ( IF 0.588 ) Pub Date : 2018-02-15 , DOI: 10.1080/15534510.2018.1439401
Therese A. Louie 1 , Rick James Rieta 1
Affiliation  

Abstract

Based on studies linking positive outcomes to subsequent helping, it was hypothesized that when individuals receive their choice of items when supply is constrained they will show heightened prosocial behavior. Participants either received a choice of candy when it was plentiful, a choice of candy under scarce conditions, or no option to choose between candies under scarce conditions. All were subsequently invited to keep previously acquired school supplies or to donate them back. As hypothesized, when participants received their choice of candy their donation rate was higher in the scarce, versus the non-scarce, condition. Those not receiving choice due to scarcity behaved similarly to those who received choice under the condition of plenty. Discussion focuses on applications to encourage helpfulness.



中文翻译:

分享好运:稀缺对小额捐款的影响

摘要

根据将积极成果与后续帮助联系起来的研究,假设当供应受到限制时,当个人收到商品选择时,他们会表现出亲社会行为的增强。参与者要么在丰富的糖果中选择糖果,要么在稀缺条件下选择糖果,要么在稀缺条件下没有选择糖果的选项。随后邀请所有人保留以前购买的学校用品或将其捐赠回去。如假设的那样,当参与者收到他们选择的糖果时,在稀缺条件下的捐赠率要高于非稀缺条件的捐赠率。由于稀缺而没有选择的人的行为与在充足条件下获得选择的人的行为相似。讨论侧重于鼓励有用的应用程序。

更新日期:2018-02-15
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