Given the ubiquity of art in almost all human societies, why is it that participation in the arts is so diverse? To address this question, the present study examined demographic and motivational variables as predictors of arts attendance in a sample of 480 participants, and whether any significant differences appear among attendees at different venues. The ordinal logistic regression identified income, entertainment, and art interest as predictors of arts attendance, with income leading to greater attendance at several art forms. Subsequent analyses also unveiled significant differences in demographic and behavioral characteristics among concert hall attendees, museum visitors, cinema goers, and theater audiences. Taken together, these findings illustrate that audience behavior is selective and incited by conscious awareness of a person’s unique needs. From an applied perspective, adequate knowledge of human functioning will enable arts managers to attract new audiences, without neglecting their responsibility towards art, culture, and education.

鉴于几乎所有人类社会都普遍存在艺术，为什么对艺术的参与如此多样？为了解决这个问题，本研究在480名参与者的样本中检查了人口和动机变量作为艺术出席率的预测指标，以及在不同场所的参与者之间是否出现任何显着差异。序数逻辑回归将收入，娱乐性和艺术兴趣确定为艺术出席率的预测指标，而收入会导致增加几种艺术形式的出席率。随后的分析还揭示了音乐厅与会者，博物馆参观者，电影观众和剧院观众之间在人口统计学和行为特征上的显着差异。在一起 这些发现表明，观众的行为是选择性的，并且是由对一个人的独特需求的意识意识到的。从应用的角度来看，对人类功能的充分了解将使艺术管理者能够吸引新的观众，而不会忽略他们对艺术，文化和教育的责任。