Innovation and entrepreneurship are important yet understudied pathways in the technical and professional communication (TPC) literature for studying how underresourced people enact agency given weak or absent access to institutions. Despite TPC’s social justice turn and continued internationalization of research and practice, little is known about how economically underresourced entrepreneurs work in the majority world. Drawing on multisited, ethnographic research in communities of such grassroots entrepreneurs in India, the author inquires into the processes by which innovation and entrepreneurship are practiced in extrainstitutional settings of the majority world. Popular and scholarly reports paint a simplistic picture when they claim that grassroots entrepreneurs are resourceful, resilient bricoleurs who possess deep, contextual knowledge of complex problems for which they improvise affordable solutions. Challenging this homogenizing view, the author shares rich accounts of how such individuals navigate the complex sociocultural contexts that constrain and enable bricolage on institutional margins.

创新和企业家精神是技术和专业传播（TPC）文献中重要但尚未被研究的途径，用于研究资源匮乏的人如何在机构进入或进入缺乏的情况下制定机构。尽管TPC的社会正义转向以及研究和实践的持续国际化，但对于经济上资源匮乏的企业家如何在多数国家工作的情况知之甚少。笔者利用在印度这样的基层企业家社区中进行的多地点，人种学研究，调查了在多数世界的校外环境中实践创新和企业家精神的过程。大众和学术报道称基层企业家是足智多谋，富有韧性的贿赂者，他们拥有深厚的，他们对复杂问题的上下文了解，即兴解决了可负担的解决方案。质疑这种同质化观点，作者分享了丰富的论述，说明这些人如何驾驭复杂的社会文化环境，从而在制度上限制和支持贿赂。