This article situates Bruce Lee at the heart of the emergence of ‘martial arts’. It argues that the notion ‘martial arts’, as we now know it, is a discursive entity that emerged in the wake of media texts, and that the influence of Bruce Lee films of the early 1970s was both seminal and structuring of ‘martial arts’, in ways that continue to be felt. Using the media theory proposition that a limited range of ‘key visuals’ structure the aesthetic terrain of the discursive entity ‘martial arts’, the article assesses the place, role and status of images of Bruce Lee as they work intertextually across a wide range of media texts. In so doing, the article demonstrates the enduring media legacy of Bruce Lee – one that has always overflowed the media realm and influenced the lived, embodied lifestyles of innumerable people the world over, who have seen Bruce Lee and other martial arts texts and gone on to study Chinese and Asian martial arts because of them.

中文翻译：

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文字游戏：李小龙的媒体遗产

本文将李小龙（Bruce Lee）置于“武术”崛起的核心位置。它认为，我们现在知道的“武术”概念是在媒体文本之后涌现的一种话语实体，而李小龙（Bruce Lee）1970年代电影的影响力既是开创性的又是“武术”的结构。 ”，并且这种方式仍会持续存在。利用媒体理论的命题，即有限范围的“关键视觉”构成了话语实体“武术”的审美地形，本文评估了李小龙图像在广泛范围内的互文性工作时的位置，作用和状态。媒体文字。通过这样做，本文展示了李小龙（Bruce Lee）持久的媒体遗产-始终使媒体领域泛滥，并影响了全世界无数人的生活，具体化的生活方式，