Start-up companies are the fastest growing business in Israel. However, half of them do not last through their fourth year. This paper looks into the issue of the power of Israeli start-ups to survive and to become successful companies. The challenge is to seek new directions, which will help this sector to change this disappointing course. The start-up sector has a significant contribution to the strength of the Israeli economy which leans on its intellectual resources. Based on my continuing consulting in implementing competitive intelligence to local Israeli start-ups and further research that I have done by following closely the added value of developing capabilities, which enable better understanding of the external environment, I have found that one of the main causes of the high percentage of failures of Israeli start-ups is the difficulties in comprehending the competitive landscape, which has a significant contribution to making them less competitive. By using a new model, the competitive review model, which considers the special attributes of start-ups, especially in cyber security, this kind of small company can be better prepared for intense competition. This is in addition to the Lean start-up model, which is not executed in this segment in Israel and faces serious resistance based mainly on opposition to unfamiliar input. Based on combining the new competitive review model with existing analytical models, a few local start-ups' executives have already matured by awareness about the value of sensing the external environment, which have the potential to change the course of at least some of the Israeli start-ups and increase the success rate for this sector.

中文翻译：

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以色列初创企业-尤其是在网络安全方面：新模式能否提高其生存率？

初创公司是以色列增长最快的业务。但是，其中有一半没有持续到第四年。本文探讨了以色列初创企业生存和成为成功公司的权力问题。挑战是寻求新的方向，这将有助于该部门改变这一令人失望的方向。新兴行业对依靠其智力资源的以色列经济实力做出了重大贡献。基于我在为以色列当地的初创企业实施竞争情报方面不断提供的咨询意见，以及我通过密切关注开发能力的附加值而进行的进一步研究，这些知识可以使人们更好地了解外部环境，我发现，以色列初创企业失败率高的主要原因之一是难以理解竞争格局，这对降低它们的竞争力做出了重大贡献。通过使用一种新的模型，即竞争评估模型，该模型考虑了初创企业的特殊属性，尤其是在网络安全方面，这种小型公司可以更好地为激烈的竞争做好准备。这是精益启动模型的补充，精益启动模型在以色列的此细分市场中未执行，并且主要基于对陌生输入的反对而面临严重阻力。在将新的竞争性审核模型与现有的分析模型相结合的基础上，一些本地初创企业的高管已经通过感知外部环境的价值而变得成熟，