Adopting a coopetition framework and a qualitative study using depth-interviews of mid- and top-levels managers in Vietnamese business organisations, this study examines the potential significance of different coordination mechanisms (decentralisation, formalisation, lateral relations, informal networking, and shared vision) in fostering knowledge sharing between marketing and other departments in the presence of cross-functional competition. This study reveals the potentially significant effect of coopetition (i.e., simultaneous coordination and competition) on the degree of knowledge sharing between marketing and other departments in business organisations. The enhanced knowledge sharing can, in turn, positively improve organisational innovativeness. These findings add to limited research on intra-firm coopetition and shed light on how cross-functional coordination and competition can be managed to foster intra-organisational knowledge sharing towards enhancing innovation in the context of Vietnam, an emerging Asian country.

中文翻译：

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跨职能协调与竞争对知识共享和组织创新的影响：转轨经济中的定性研究

通过采用竞合框架和定性研究，使用越南商业组织中高层管理人员的深度访谈，本研究考察了不同协调机制（权力下放，形式化，横向关系，非正式网络和共同愿景）的潜在重要性。在存在跨职能竞争的情况下，促进营销与其他部门之间的知识共享。这项研究揭示了合作竞争（即同时协调和竞争）对市场营销与商业组织中其他部门之间的知识共享程度的潜在显着影响。增强的知识共享可以反过来积极改善组织的创新能力。