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Developing new models for intelligence studies
Journal of Intelligence Studies in Business Pub Date : 2019-07-09 , DOI: 10.37380/jisib.v9i1.400
Klaus Solberg Søilen

The aim of any social science to develop theories and/or models to better understand the business reality. We are happy to see that a majority of contributions this time do exactly that. The first article by Nuortimo is entitled “Exploring new ways to utilise market intelligence (MI) function in corporate decisions: Case opinion mining of nuclear power”. It is an in-depth case study about the monitoring of technology sentiment based on business environment scanning. Results show how media sentiment towards nuclear power has been mostly negative, particularly in social media. However, results from similar analyses of the image for the companies currently deploying these technology are less negative, suggesting the importance of companies’ communication and branding activities. The paper shows how technology’s media sentiment can influence a company’s brand image and marketing communications. It concludes that there is a need for better co-operation between different corporate functions, namely technology management, MI, and marketing and strategic planning. The second paper, by Bleoju and Capatina, entitled “Enhancing competitive response to market challenges with a Strategic Intelligence maturity model” shows a way to gain robustness in confronting unexpected events in real markets by adopting a wider unstructured learning perspective with the help of maturity assessment tools. This helps to pool strategic intelligence skills. The theoretical contribution is called the Strategic Intelligence Capability Maturity Model. The article by Solberg Soilen is entitled “How managers stay informed about the surrounding world”. It’s a survey of managers and knowledge workers to find out exactly what sources of information they gather to help their organization stay competitive. Conclusions from the data are drawn and a model presented that brings together previous theory with new empirical findings. The first issue of 2019 was delayed primarily due to the journal’s involvement as co-sponsor of the ICI Conference in Luxembourg in May. As always, we would above all like to thank the authors for their contributions to this issue of JISIB. Thanks to Dr. Allison Perrigo for reviewing English grammar and helping with layout design for all articles and to the Swedish Research Council for continuous financial support. We hope to see as many as possible at the ICI Conference in Bad Nauheim in May, 2020. On behalf of the Editorial Board, Sincerely Yours, A list of authors relevant contributions are included.

中文翻译:

为情报研究开发新模型

任何社会科学旨在发展理论和/或模型以更好地理解商业现实的目的。我们很高兴看到这次的大部分贡献都做到了这一点。Nuortimo的第一篇文章的标题为“探索在公司决策中利用市场情报(MI)功能的新方法:核电的案例观点挖掘”。这是一个基于商业环境扫描的关于技术情绪监控的深入案例研究。结果表明,媒体对核电的情绪大多是负面的,尤其是在社交媒体中。但是,对于目前正在部署这些技术的公司的图像进行的类似分析得出的结果则不太负面,表明公司进行交流和品牌活动的重要性。本文展示了技术的媒体情感如何影响公司的品牌形象和营销传播。结论是,需要在不同的公司职能(即技术管理,MI和市场营销与战略计划)之间进行更好的合作。Bleoju和Capatina撰写的第二篇论文名为“通过战略情报成熟度模型增强对市场挑战的竞争性响应”,该方法展示了一种通过在成熟度评估的帮助下采用更广泛的非结构化学习视角来应对现实市场意外事件的方法工具。这有助于汇集战略情报技能。理论上的贡献称为战略情报能力成熟度模型。Solberg Soilen的文章标题为“管理人员如何随时了解周围环境”。这是一项对经理和知识型员工的调查,目的是准确了解他们收集了哪些信息源来帮助其组织保持竞争力。从数据得出结论并提出了一个模型,该模型将先前的理论与新的经验发现结合在一起。2019年第一期被推迟的主要原因是该杂志参与了5月在卢森堡举行的ICI会议的联合赞助。与往常一样,我们首先要感谢作者为这一期JISIB所做的贡献。感谢Allison Perrigo博士复习英语语法并为所有文章提供版式设计帮助,并感谢瑞典研究委员会的持续财政支持。我们希望能在2020年5月于巴特瑙海姆(Bad Nauheim)举行的ICI会议上见到尽可能多的人。谨代表编委会,您诚挚地,
更新日期:2019-07-09
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