The economic environment and business, advertising in sport is one of the ways that most companies to manage the brand, its products and expanding its market in the country. The aim of the present study investigates the effects of advertising on transfer of brand identity from the perspective of sports consumers in Premier League football. This study on the nature and purpose and in terms of descriptive and correlational in terms of search data, a survey was carried out that way. After face and content validity, reliability test using Cronbach's alpha for the questionnaire, the effect of advertising tools 0.89, questionnaire transfer brand identity was 0.86, respectively. In order to analyze the data, descriptive and inferential statistical methods for the calculation and processing information, and also Spss software packages and LISREL were used. The study findings also confirmed the emergence of structural equation and the findings of other researchers, showed a promotional tool to transfer of brand identity from the perspective of the Sports consumer was significant effect (Chi-Square/df=2/04, RMSEA=0/059, P-Value =0/0001). The effect of each variable prioritize research also showed use of tool television advertising has the greatest impact on consumers transfer of brand identity. According to the results, it can be said that managers, marketers and planners of advertising companies, organizations and clubs and sporting goods service provider using of the effectiveness of each advertising tool and provide an integrated program of tools and to inform, remind and convince consumers can transfer of brand identity or brand and achieve their advertising goals.

中文翻译：

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从国家超级联赛中体育消费者的角度来看，促销工具对传达品牌身份的影响

经济环境和商业，体育广告是大多数公司管理品牌，产品和扩大该国市场的方式之一。本研究的目的是从英超足球运动中的体育消费者的角度研究广告对品牌标识转移的影响。这项研究的性质和目的以及描述性和相关性在搜索数据方面均以这种方式进行了调查。经过脸部和内容有效性验证后，使用Cronbach's alpha进行问卷调查，广告工具的效果为0.89，问卷转移品牌的标识为0.86。为了分析数据，使用描述性和推论统计方法来计算和处理信息，还使用了Spss软件包和LISREL。该研究结果还证实了结构方程式的出现以及其他研究人员的发现，表明从体育消费者的角度来看，一种促进品牌标识转移的促销工具具有显着效果（Chi-Square / df = 2/04，RMSEA = 0 / 059，P值= 0/0001）。对每个变量进行优先排序研究的效果还表明，使用工具电视广告对消费者转移品牌标识的影响最大。根据结果​​，可以说广告公司，组织和俱乐部以及体育用品服务提供商的经理，市场营销人员和策划人员利用每种广告工具的有效性并提供综合的工具程序，并告知，