ABSTRACT This paper introduces the new Idea Forum at the Journal of Media Economics and provides an overview of the challenges in the movie industry caused by the market entry of subscription-based video on demand (SVOD) providers such as Netflix and Amazon (Prime). Specifically, we focus on the fundamental shift in traditional distributors’ value chains and business models that are threatened by the market entry of global SVOD services. We focus on the need for distributors of filmed entertainment to reinvent their operations in order to stay relevant by leveraging their unique, hard-to-imitate resources. Following the Resource Based View (RBV) of the firm framework, we identify four key sources of competitive advantage associated with traditional distributors, namely their ability to (1) accurately assess product quality and forecast performance, (2) exploit B2C markets through sequential distribution system that combines both physical and digital distribution channels, (3) strategically use their push power, and (4) effectively monetize content via elaborate relationship networks with both production studios and exhibitors. We use competitive market analysis to explain how the distributors’ current competitive environment affects these four resources in response to SVOD. Related to each of the four key resources, we discuss key managerial opportunities for distributors aiming to regain and sustain competitive advantage.

中文翻译：

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IDEA FORUM：基于订阅的视频对传统分销商价值链和商业模式的影响

摘要 本文介绍了媒体经济学杂志上的新理念论坛，并概述了 Netflix 和亚马逊 (Prime) 等基于订阅的视频点播 (SVOD) 提供商的市场准入给电影行业带来的挑战。具体而言，我们专注于受到全球 SVOD 服务市场准入威胁的传统分销商价值链和商业模式的根本转变。我们专注于电影娱乐发行商重塑运营的需求，以便通过利用其独特的、难以模仿的资源来保持相关性。遵循公司框架的基于资源的观点 (RBV)，我们确定了与传统分销商相关的四个关键竞争优势来源，即他们的能力 (1) 准确评估产品质量和预测绩效，(2) 通过结合实体和数字分销渠道的顺序分销系统开拓 B2C 市场，(3) 战略性地利用他们的推动力，以及 (4) 通过与制作工作室和参展商的复杂关系网络有效地将内容货币化。我们使用竞争市场分析来解释分销商当前的竞争环境如何影响这四种资源以应对 SVOD。与四种关键资源中的每一种相关，我们讨论了旨在重新获得和保持竞争优势的分销商的关键管理机会。(4) 通过与制作工作室和放映商的精心设计的关系网络，有效地将内容货币化。我们使用竞争市场分析来解释分销商当前的竞争环境如何影响这四种资源以响应SVOD。与四种关键资源中的每一种相关，我们讨论了旨在重新获得和保持竞争优势的分销商的关键管理机会。(4) 通过与制作工作室和放映商的精心设计的关系网络，有效地将内容货币化。我们使用竞争市场分析来解释分销商当前的竞争环境如何影响这四种资源以响应SVOD。与四种关键资源中的每一种相关，我们讨论了旨在重新获得和保持竞争优势的分销商的关键管理机会。