Environmental challenges are affecting every aspect of our lives, especially among the world’s largest industry: tourism. This chapter studies the application of creativity to a tourism campaign for the Republic of Palau, an island nation in the Pacific, in need of promoting tourism and educating visitors while protecting the environment. It is the story of four local activists who convinced their government to think creatively. The result is the Palau Legacy Project, a campaign that included a special pledge that visitors needed to sign to gain access to the island. The campaign was critically acclaimed, winning three Cannes Lions Grand Prix and seven D&AD Festival pencils, gathering over 280,000 pledges, 1.7 billion impressions, and $6.2 million in earned media. Most importantly, it demonstrated how innovation, boldness and creativity make advertising an unstoppable force.

中文翻译：

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帕劳的传统承诺：以广告，旅游和环境保护为例

环境挑战正在影响我们生活的方方面面，尤其是在世界最大的行业中：旅游业。本章研究在太平洋岛国帕劳共和国的旅游业运动中创造性的应用，该运动需要在保护环境的同时促进旅游业和教育游客。这是四个当地激进分子说服其政府进行创造性思考的故事。结果是帕劳遗产项目，该运动包括一项特别保证，即访问者需要签名才能进入该岛。该活动广受好评，赢得了三届戛纳国际创意节大奖赛和七支D＆AD Festival铅笔，获得了280,000笔承诺，17亿次印象和620万美元的媒体收入。最重要的是，它展示了创新如何