For advertising, public relations and strategic communication to work towards human good they must have a framework. This paper advances such a theoretical framework by drawing on three related but separate fields of theory: public interest from political philosophy; virtue ethics from moral philosophy; public arenas of debate from pragmatic sociology. By exploring these as stand-alone theories and then examining their cross-currents and intersections, the paper develops a pragmatic approach for communication scholarship which can be used as a conceptual intervention for socially progressive practice. The paper applies this approach to the case of two international festivals: The Torches of Freedom contribution to New York's 1929 annual Easter Parade; and the Sydney Gay and Lesbian Mardi Gras held in Sydney from 1978 to the present. The festivals illustrate how the discursive construction (and reconstruction) of events underpins both changing circuits of cultural production and ongoing dialectical tensions, raising challenges and solutions for professional communication practice.

中文翻译：

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公众利益，美德伦理学和语用社会学的交汇之处：为交流建立一种社会进步的方法

为了使广告，公共关系和战略传播为实现人类福祉而努力，它们必须具有框架。本文通过借鉴三个相关但又独立的理论领域来推进这种理论框架：公共利益来自政治哲学；来自道德哲学的美德伦理；实用社会学引发的公共辩论场所。通过将这些理论作为独立的理论进行研究，然后研究它们的交叉流和交叉点，本文提出了一种实用的交流奖学金方法，可以用作社会进步实践的概念干预。本文将这种方法应用于两个国际节日：自由火炬对纽约1929年年度复活节游行的贡献；以及从1978年至今在悉尼举行的悉尼同性恋狂欢节。