As organisations ‘native’ to the digital environment, sites like BuzzFeed, Vice, Vox and The Huffington Post have been well placed to take advantage of new technologies and pioneer new approaches to creating and distributing media. Despite this, they remain conspicuous by their absence in contemporary media scholarship. This article will focus on two North American digital-native media organisations: BuzzFeed and Vice. As two of the largest and most popular digital natives in the world, these organisations merit closer critical attention. Little remains known, for instance, about the types of content these organisations produce, or the routines, cultures, and practices that undergird their sites of content production. Given their expanding role in the contemporary information ecosystem, it is vital that scholarship does more to take these social actors into account. In the interest of advancing our theoretical and empirical understanding of virality in media, this paper examines the extent to which news production at BuzzFeed and Vice is impacted by the ‘quantified’ audience, and the normative implications of these findings with regards to journalistic autonomy. The findings of this research are based on semi-structured qualitative interviews conducted with 22 journalists from BuzzFeed and Vice, in the US and UK.

中文翻译：

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病毒式媒体：BuzzFeed和Vice中的受众参与和编辑自主权

作为组织“原生”于数字环境的组织，BuzzFeed，Vice，Vox和《赫芬顿邮报》等网站已经很好地利用了新技术并开创了创建和分发媒体的新方法。尽管如此，他们仍然因缺乏当代媒体研究而引人注目。本文将重点介绍两个北美数字原生媒体组织：BuzzFeed和Vice。作为世界上最大和最受欢迎的两个数字本地人，这些组织值得密切关注。例如，对于这些组织生产的内容的类型，构成其内容生产站点的常规，文化和实践知之甚少。鉴于它们在当代信息生态系统中的作用不断扩大，至关重要的是，奖学金工作要更多地考虑这些社会行为者。为了增进我们对媒体中病毒性的理论和经验理解，本文考察了BuzzFeed和Vice的新闻制作受到“量化”受众的影响程度，以及这些发现在新闻自主性方面的规范含义。这项研究的结果基于对来自美国和英国的BuzzFeed和Vice的22名记者进行的半结构化定性访谈。