Speaking from the viewpoint of Communicatio (1975–) and other South African communication journals this contribution highlights three trends: lack of control over – and concerns with – media representation; a move from a sense of being in Africa not from Africa to ‘I am a African’; and increased efforts to understand how internationalising processes play out in specific contexts not just read from trends in the media-saturated North. Trends in research are towards asking difficult questions and moving beyond complaint to effecting social betterment. South Africa’s isolation in the African continent is giving way to reappropriating the idea of Africanization from misuse and looking at Africology in relation to global processes and to theorising from clearly articulated African positions. Activist perspectives in media studies are looking to practices geared to resistance and promotion of social change through highly specific tactical interventions at a time when the Media Appeals Tribunal and the Secrecy Bill in South Africa have both led to fears of a return to apartheid –era-type control. Journalist registration and suppression and the promotion of sunshine journalism have provoked an appeal not to Western values but universal values of freedom but with a recognition that these cannot be applied identically in different contexts.

中文翻译：

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难题：传播研究的趋势–南非的观点

从《传播学》（1975年）和其他南非传播杂志的观点来看，这一贡献突出了三个趋势：缺乏对媒体代表制的控制和关注；从一种在非洲而不是从非洲的感觉转变为“我是非洲人”；以及更多的努力来理解国际化进程如何在特定情况下发挥作用，而不仅仅是从饱受媒体欢迎的北方的趋势中读取。研究的趋势趋向于提出难题，并从抱怨转向实现社会进步。南非在非洲大陆的孤立化，正在使非洲化的观念重新得到利用，不再被滥用，而是将非洲学与全球进程联系起来，并从明确表达的非洲立场进行理论化。在媒体上诉法庭和南非的《保密法案》都导致人们担心回归种族隔离时代的时候，媒体研究中的激进主义者正在寻求通过高度特定的战术干预来抵抗和促进社会变革的实践。类型控制。新闻工作者的登记和镇压以及阳光新闻的发展引起了人们对西方价值观的呼吁，而不是普遍的自由价值观的呼吁，但是人们认识到，这些价值观不能在不同的情况下被同样地运用。