Phu Quoc island of Kien Giang Province in Vietnam is endowed with resources for tourism development. The study explored the human resources, tourism marketing and promotion efforts of businesses towards the sustainable tourism development in Phu Quoc tourism. The authors used secondary and primary data to elicit information from respondents. Secondary data was collected from Kien Giang department of tourism, Statistical departments of Kien Giang and Phu Quoc. We administered questionnaires to 230 local residents, 150 businesses, and 530 tourists. Furthermore, interviews were conducted in Phu Quoc with local residents, businesses, tourists, local authorities’ officers, and 12 experts. The results suggest that Phu Quoc tourism sector lack quality workforce and marketing and promotion initiative is not well developed. The study proposes recommendations to stakeholders of Phu Quoc tourism sectors and more of that, the limitation and further research is suggested.

中文翻译：

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探索人力资源，营销和促销活动，以促进越南富国群岛的可持续旅游业发展

越南坚江省的富国岛拥有开发旅游业的资源。该研究探讨了富国旅游业的人力资源，旅游营销和企业促进可持续旅游业发展的努力。作者使用二级和一级数据从受访者那里获取信息。二级数据是从坚江旅游局，坚江统计局和富国岛收集的。我们向230位当地居民，150家企业和530名游客发放了问卷。此外，在富国对当地居民，企业，游客，地方当局的官员和12名专家进行了采访。结果表明，富国岛旅游部门缺乏优质的劳动力，营销和促进计划还不够完善。