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Kopi culture: consumption, conservatism and cosmopolitanism among Singapore’s millennials
Asian Anthropology Pub Date : 2020-04-02 , DOI: 10.1080/1683478x.2020.1726965
Cheryl Chang 1 , Ian McGonigle 1
Affiliation  

Abstract In Singapore, traditional local coffee (kopi) and coffee shops (kopitiam) compete with a growing slew of third-wave cafés and their specialty brews. In this context, we show that coffee offers a window into understanding contemporary millennial youth culture in the society. This report tracks this phenomenon through ethnographic work in Singapore’s cafés and coffee shops, combined with interviews from coffee consumers and staff. Moving beyond describing coffee as a beverage, this report shows that coffee is mobilized to self-fashion a traditional Singaporean heritage, while also offering a platform for performing creative global consumersism in the international city. Coffee consumption thus offers a medium for performing an ambivalent (g)local version of what it means to be a Singaporean. This report thus speaks more broadly to the anthropology of consumption and to the anthropology of identities in urban South East Asia.

中文翻译:

Kopi 文化:新加坡千禧一代的消费、保守主义和世界主义

摘要 在新加坡,传统的本地咖啡 (kopi) 和咖啡店 (kopitiam) 与越来越多的第三波咖啡馆及其特色啤酒展开竞争。在这种情况下,我们表明咖啡为了解社会中的当代千禧一代文化提供了一个窗口。本报告通过新加坡咖啡馆和咖啡店的民族志工作,结合咖啡消费者和员工的采访,追踪这一现象。除了将咖啡描述为一种饮料之外,这份报告还表明,咖啡被用来自我塑造新加坡的传统遗产,同时也为在这个国际城市中进行创造性的全球消费主义提供了一个平台。因此,咖啡消费提供了一种媒介,可以使新加坡人表现出矛盾的(g)本地版本。
更新日期:2020-04-02
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