Abstract Under G. William Skinner’s theory on marketing hierarchy, “minor markets” (小市 xiaoshi) (or 么店 yao dian, “general store”), ranking below a “standard market,” were closely tied to rural settlement patterns. Natural conditions on the Chengdu Plain, farmers’ pursuit of convenience in farm work, and the history of the arrival and settling of immigrants to Sichuan in the early Qing dynasty combined to shape the foundation for the landscape of dispersed settlement observed by Skinner during his field study. These settlement patterns reflected not only a state of spatial dispersal, but also a relatively isolated social structure. On both a spatial and societal level, “marketing” therefore had an important integrating significance for society and the economy on the Chengdu Plain, and Skinner’s theory on marketing hierarchy is furthermore in accord with the reality of the Chengdu Plain.

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低于标准市场：成都平原上分散的农村聚居模式研究和Skinner的营销等级理论

摘要在G. William Skinner的市场营销层次理论下，排在“标准市场”以下的“小市场”（“小店”）或“农村小农”与农村居民点模式密切相关。成都平原的自然条件，农民对农业工作的便利追求以及清朝初期四川移民的到来和定居历史，共同构成了斯金纳在其田野中观察到的分散定居景观的基础。研究。这些居住模式不仅反映了空间分散状态，而且反映了相对孤立的社会结构。因此，在空间和社会层面上，“营销”对于成都平原社会和经济具有重要的整合意义，