Sharing personal stories of how climate change is already harming people is a promising communication strategy to engage diverse and even skeptical audiences. Using two experiments, we test the effects of a radio story on the climate change beliefs and risk perceptions of political moderates and conservatives. The radio story, which aired on hundreds of stations across the U.S., is a North Carolina sportsman’s personal account of how climate change has already affected the places he loves. Both experiments found positive effects on global warming beliefs and risk perceptions. Additionally, Study 2 found these effects were mediated by emotional reactions of worry and compassion. These studies suggest personal stories can be a persuasive communication strategy.

分享有关气候变化如何已经危害人类的个人故事，是一种吸引多样化甚至持怀疑态度的受众的有前途的传播策略。通过两个实验，我们测试了广播故事对气候变化信念以及政治温和派和保守派的风险感知的影响。广播的故事在美国各地数百个电台播出，是北卡罗来纳州运动员对气候变化如何影响他所爱之地的个人描述。两项实验都发现了对全球变暖观念和风险感知的积极影响。此外，研究2发现这些影响是由忧虑和同情的情绪反应介导的。这些研究表明，个人故事可以成为有说服力的交流策略。