Abstract

Taking into account the importance of business internationalization, the aim of this paper is to implement a multicriteria methodology using factors and variables found in the literature to assess the importance that the chemical sector gives them when selecting a market to export. Using a non-random sample of 10 chemical firms, the valuations of the businessmen were collected through telephone interviews and questionnaires, and finally the general and local valuation of each factor was obtained, as well as which countries were more suitable to carry out exports. The analyses show that most important factors for choosing a market in its order are: price at destination, transit time, international transport cost, import cost, and tariff barriers.

摘要

考虑到商业国际化的重要性，本文的目的是实施多标准方法，使用文献中发现的因素和变量来评估化学部门在选择出口市场时给予他们的重要性。非随机抽取10家化工企业样本，通过电话访谈和问卷调查收集商家的估值，最终得出各因素的总体估值和局部估值，以及哪些国家更适合开展出口。分析表明，选择市场顺序的最重要因素是：目的地价格、中转时间、国际运输成本、进口成本和关税壁垒。