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“LipServants” and Mutes: Experiencing Precarity Through the Commercial Control of Language in Tammy Baikie’s Critical Dystopia Selling LipService (2017)
Current Writing: Text and Reception in Southern Africa Pub Date : 2020-07-02 , DOI: 10.1080/1013929x.2020.1795345
Lynne Clarke

This article notes the relevance of Selling LipService by Tammy Baikie (2017) at the contemporary moment, as it deals with capitalism, consumerism, language, branding, communication and liberty. The novel’s dystopian setting reveals characters’ precarity caused by the commercial exploitation of language. The article deploys Judith Butler’s theories of precarity, amplified by reference to Achille Mbembe’s concept of necropolitics. It further reveals the significance of theorists’ commentaries on language, branding and critical dystopianism, used as tools to investigate the novel. The article argues that Baikie’s critical dystopia highlights challenges to precarity through the original use of language and resistance by disaffected outsiders beyond the system, allowing readers to glimpse hopeful elements of social dreaming in and beyond the text.

中文翻译:

“LipServants”和Mutes:通过Tammy Baikie 的批判性反乌托邦销售LipService 中的语言商业控制体验不稳定(2017)

本文指出了 Tammy Baikie (2017) 的 Selling LipService 在当代的相关性,因为它涉及资本主义、消费主义、语言、品牌、交流和自由。小说的反乌托邦背景揭示了由于语言的商业开发而导致的人物不稳定。这篇文章运用了朱迪思·巴特勒 (Judith Butler) 的不稳定理论,并通过参考阿基尔·姆本贝 (Achille Mbembe) 的死灵政治概念加以放大。它进一步揭示了理论家对语言、品牌和批判性反乌托邦主义的评论的重要性,用作调查小说的工具。文章认为,贝基的批判性反乌托邦突出了对不稳定的挑战,通过语言的原始使用和系统之外心存不满的局外人的抵抗,让读者在文本内外瞥见社会梦想的希望元素。
更新日期:2020-07-02
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