Purpose

The purpose of this paper is to discuss Google visibility of five large STM publishers (Elsevier, Emerald Publishing, Springer, Taylor & Francis and John Wiley & Sons) with the aim to focus on and investigate various upcoming current issues and challenges of the publishing industry regarding discoverability, promotion strategies, competition, information-seeking behavior and the impact of new information technologies on scholarly information.

Design/methodology/approach

The study is based on data retrieved through two commercial online tools specialized in retrieving and saving the data of the domain's visibility in search engines: SEMrush (“SEMrush – Online Visibility Management Platform”) and Ahrefs (“Ahrefs – SEO Tools & Resources To Grow Your Search Traffic”). All data gathering took place between April 15 and the May 29, 2019.

Findings

The study exhibits the significance of Google visibility in the STM publishing industry taking into consideration current issues and challenges of the publishing activity.

Originality/value

This is a “new” trend, certainly of great significance in the publishing industry. The research is conducted in this paper and the theoretical background will be offered to the study of this issue.

中文翻译：

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Google对发现学术信息的影响：管理STM发布者在Google中的可见性

目的

本文的目的是讨论五家大型STM发布者（爱思唯尔，翡翠出版，史宾格，泰勒和弗朗西斯和约翰·威利父子）在Google中的知名度，旨在关注和调查出版业当前面临的各种当前问题和挑战关于可发现性，促进策略，竞争，信息寻求行为以及新信息技术对学术信息的影响。

设计/方法/方法

该研究基于通过两个专门用于在搜索引擎中检索和保存域可见性数据的商业在线工具检索的数据：SEMrush（“ SEMrush –在线可见性管理平台”）和Ahrefs（“ Ahrefs – SEO工具和资源增长”）您的搜索流量”）。所有数据收集都在2019年4月15日至2019年5月29日之间进行。

发现

该研究充分考虑了当前问题和发布活动所面临的挑战，展示了Google在STM发布行业中的知名度的重要性。

创意/价值

这是一个“新”趋势，在出版业中无疑具有重要意义。本文进行了研究，并将为该问题的研究提供理论背景。