Purpose

This paper aims to outline the historic development of advertising regulation that governs food advertising to children in Australia. Through reviewing primary and secondary literature, such as government reports and research, this paper examines the influence of various regulatory policies that limit children’s exposure to food and beverage marketing on practices across television (TV), branded websites and Facebook pages.

Design/methodology/approach

This paper reviews studies performed by the food industry and public health researchers and reviews of the evidence by government and non-government agencies from the early 19th century until the present day. Also included are several other research studies that evaluate the effects of self-regulation on Australian TV food advertising.

Findings

The government, public health and the food industry have attempted to respond to the rapid changes within the advertising, marketing and media industries by developing and reviewing advertising codes. However, self-regulation is failing to protect Australian children from exposure to unhealthy food advertising.

Practical implications

The findings could aid the food and beverage industry, and the self-regulatory system, to promote comprehensive and achievable solutions to the growing obesity rates in Australia by introducing new standards that keep pace with expanded forms of marketing communication.

Originality/value

This study adds to the research on the history of regulation of food advertising to children in Australia by offering insights into the government, public health and food industry’s attempts to respond to the rapid changes within the advertising, marketing and media industries by developing and reviewing advertising codes.

中文翻译：

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向澳大利亚儿童宣传食品：自我调节行得通吗？

目的

本文旨在概述广告法规的历史性发展，该法规管理着澳大利亚儿童食品广告。通过审查主要和次要文献，例如政府报告和研究，本文研究了限制儿童接触食品和饮料营销的各种监管政策对电视（TV），品牌网站和Facebook页面上的行为的影响。

设计/方法/方法

本文回顾了食品工业和公共卫生研究人员进行的研究，并回顾了从19世纪初到今天的政府和非政府机构的证据。还包括其他几项研究研究，这些研究评估了自我监管对澳大利亚电视食品广告的影响。

发现

政府，公共卫生和食品行业已尝试通过制定和审查广告法规来应对广告，营销和媒体行业的快速变化。但是，自我监管未能保护澳大利亚儿童免受不良食品广告的侵害。

实际影响

这些发现可以帮助食品和饮料行业以及自我调节系统，通过引入新的标准来跟上不断扩展的营销传播形式，从而为澳大利亚日益增长的肥胖率提供全面且可实现的解决方案。

创意/价值

通过深入了解政府，公共卫生和食品行业通过开发和审查广告来应对广告，市场营销和媒体行业的快速变化的尝试，本研究增加了对澳大利亚儿童食品广告监管历史的研究代码。