Abstract

The goal of this study is to understand the role of media in megaprojects, specifically, how the media impacted the Rio 2016 Olympic Games. The data was collected from four of the leading newspapers in the USA, England, and Brazil. Interviews were conducted with project team members. Twelve issues that impacted the Games were identified and analyzed according to megaproject sublime dimensions and megaproject symbolic dimensions. We concluded that the media portrayed the management of Rio 2016 in a negative light. The twelve issues were grouped into three dimensions: unpredictable risks, scope-related problems, and corruption issues. The study contributes to our understanding of megaevents and megaprojects from a different perspective.

摘要

本研究的目的是了解媒体在大型项目中的作用，特别是媒体如何影响 2016 年里约奥运会。这些数据是从美国、英国和巴西的四家主要报纸收集的。采访了项目团队成员。根据大项目崇高维度和大项目象征维度，确定并分析了影响奥运会的12个问题。我们得出的结论是，媒体对 2016 年里约奥运会的管理持负面看法。这十二个问题分为三个维度：不可预测的风险、范围相关的问题和腐败问题。该研究有助于我们从不同的角度理解大型活动和大型项目。