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Students’ adoption of Twitter as an information source: An exploratory study using the Technology Acceptance Model
Malaysian Journal of Library & Information Science ( IF 1.475 ) Pub Date : 2016-12-01 , DOI: 10.22452/mjlis.vol21no3.4
Sultan M. Al-Daihani

This study explores the factors that affect students’ adoption of Twitter as an information source. It relies on a modified technology acceptance model (TAM). Data were gathered using a survey of 400 social sciences students from Kuwait University. Structural equation modeling was employed to examine the proposed relationships of six factors—perceived ease of use, perceived usefulness, perceived enjoyment, social influence, behavioral intention, and actual use—on Twitter usage as an information source. The findings show that perceived enjoyment and social influence are stronger predictors of behavioral intention than perceived usefulness. Conversely, perceived ease of use was not significant antecedents of behavioral intention. The study also found that perceived ease of use influences only by perceived enjoyment. As expected, behavioral intention was an important antecedent of actual use. This study was limited to students of the College of Social Sciences at Kuwait University. Additional studies on the use of social media as an information source are recommended. This study is beneficial for higher educational institutions and academic libraries eager to understand the factors that motivate student adoption of Twitter as an information source for educational purposes.

中文翻译:

学生采用 Twitter 作为信息来源:使用技术接受模型的探索性研究

本研究探讨了影响学生采用 Twitter 作为信息来源的因素。它依赖于修改后的技术接受模型 (TAM)。数据是通过对科威特大学 400 名社会科学专业学生的调查收集的。使用结构方程模型来检查六个因素(感知易用性、感知有用性、感知享受、社会影响、行为意图和实际使用)与作为信息源的 Twitter 使用之间的拟议关系。研究结果表明,感知享受和社会影响比感知有用性更能预测行为意图。相反,感知易用性不是行为意图的重要前因。该研究还发现,感知易用性仅受感知享受的影响。正如预期的那样,行为意图是实际使用的重要前提。这项研究仅限于科威特大学社会科学学院的学生。建议进一步研究使用社交媒体作为信息来源。这项研究对渴望了解促使学生采用 Twitter 作为教育目的的信息来源的因素的高等教育机构和学术图书馆有益。
更新日期:2016-12-01
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