ABSTRACT

This paper aims to provide a semiotic analysis of user-generated content on YouTube concerning the song ¿Quién será? ‘Who will it be?’ (1953, music by Pablo Beltran Ruíz and Luis Demetrio Traconis Molina; lyrics by Pablo Beltran Ruíz), making reference to concepts such as bricolage, hypertextuality and microcelebrity to account for the overall nature of the content. Users connect available materials in creative ways to pay tribute to the music/stars they like, while seeking attention and recognition through their content, which might eventually serve their personal interests such as finding a job or earning revenue from the YouTube Partner Program.

摘要

本文旨在对YouTube上用户生成的歌曲¿Quién será？“会是谁？” （1953 年，巴勃罗·贝尔特兰·鲁伊斯 (Pablo Beltran Ruíz) 和路易斯·德米特里奥·特拉科尼斯·莫利纳 (Luis Demetrio Traconis Molina) 作曲；巴勃罗·贝尔特兰·鲁伊斯 (Pablo Beltran Ruíz) 作词），参考了拼贴、超文本和微名人等概念来说明内容的整体性质。用户以创造性的方式连接可用材料，以向他们喜欢的音乐/明星致敬，同时通过他们的内容寻求关注和认可，这最终可能会满足他们的个人利益，例如找工作或从 YouTube 合作伙伴计划中赚取收入。