Abstract Since the Balkans have not been covered with regards to franchising in any comprehensive fashion in the past, this study represents a first look at the topic in this part of the world and contributes to the literature on franchising in emerging economies. This research contrasts the development of franchising in the ten Balkan countries of Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Kosovo, Macedonia, Montenegro, Romania, Serbia, and Slovenia. A comprehensive overview of the franchise industry and its history is created for each country, integrating economic and franchise infrastructure development. The study reveals severe deficiencies in the region with regards to the availability of official data and a lack of specific legislation with regards to franchising and disclosure mandates, as well as education about franchising and a reliable legal environment. Implications for researchers and policy makers conclude the study.

中文翻译：

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巴尔干地区的特许经营：历史、地位和挑战

摘要 由于过去没有以任何综合方式涵盖巴尔干地区的特许经营，本研究代表了对世界这一地区这一主题的首次了解，并对新兴经济体特许经营的文献做出了贡献。这项研究对比了阿尔巴尼亚、波斯尼亚和黑塞哥维那、保加利亚、克罗地亚、科索沃、马其顿、黑山、罗马尼亚、塞尔维亚和斯洛文尼亚等十个巴尔干国家的特许经营发展情况。为每个国家创建了特许经营行业及其历史的全面概述，整合了经济和特许经营基础设施的发展。该研究揭示了该地区在官方数据的可用性方面存在严重缺陷，并且在特许经营和披露授权方面缺乏具体立法，以及有关特许经营的教育和可靠的法律环境。对研究人员和政策制定者的影响总结了这项研究。