ABSTRACT

This study integrates tourists’ social interaction quality and experience with a casino brand to examine changes of tourist citizenship behavioral intentions between pre- and post-casino trips. A two-stage sampling method was deployed with data driven in the casino industry: a random sampling approach to select casino properties followed by a quota sampling approach to respondent selection. It advances the casino tourism literature by delineating that brand experience and attachment partially mediate the relationships leading from a triadic social interaction process to changes in casino tourists’ citizenship behavioral intentions. Moreover, branded casinos relish a greater change in such intentions, as casino tourists may feel the urge to reciprocate the tourist resources geared toward them and associate themselves with these brands.

摘要

本研究将游客的社交互动质量和体验与赌场品牌相结合，以检验旅游者公民行为意向在赌场旅行前后的变化。赌场行业采用数据驱动的两阶段抽样方法：随机抽样方法来选择赌场属性，然后是配额抽样方法来选择受访者。它通过描述品牌体验和依恋部分调解从三元社会互动过程到赌场游客公民行为意图变化的关系来推进赌场旅游文献。此外，品牌赌场喜欢这种意图的更大变化，因为赌场游客可能会感到有一种冲动，即回报针对他们的旅游资源并将自己与这些品牌联系起来。