This article comparatively analyzes the participation of two industrial associations in the politics of signification of the recent Brazilian recession (2014–2016), highlighting the frames they use to define the relevant problem and advance necessary remedies, and the artifacts they deploy to make such frames plausible and elicit support for their claims. In this sense, it contributes to recent debates about the social construction of futures, offering a processual framework to analyze future making by organized business interests in times of a crisis. It emphasizes the peculiarity of (1) crises, as moments in which the present is uncertain and subject to a politics of signification, dependent on the ability of actors to develop framing narratives and deploy artifacts of persuasion to create resonance and public support (2) and of remedies, prescribed futures based on the definition of a problematic situation that may rely on simple takeaway objects.

本文比较分析了两个行业协会在近期巴西经济衰退（2014-2016）的政治意义中的参与情况，重点介绍了它们用来定义相关问题和推进必要补救措施的框架，以及它们为构建这些框架而部署的工件合理并为他们的主张赢得支持。从这个意义上说，它促进了最近关于未来社会构建的辩论，提供了一个过程框架来分析危机时期有组织的商业利益创造未来。它强调 (1) 危机的特殊性，即当下是不确定的，并受制于意义政治的时刻，依赖于行动者发展框架叙事和部署说服工件以产生共鸣和公众支持的能力 (2)以及补救措施，