This article raises the question of how organisational identification emerges at distance and across cultural contexts. The question is explored in an empirical study of identification processes among Moroccan members of an international association that assemble young leaders and entrepreneurs in small- and medium sized companies. On the basis of a narrative analysis of interviews, observations, and documents, the article illustrates two mutually reinforcing identification processes: One is based on face-to-face social interaction with likeminded peers locally; another is imaginary in the sense that the Moroccan members envision members in other countries to be like themselves and what they aspire to become. This contributes to crosscultural management literature in three ways: first, the study adopts a transnational lens that shows the need to go beyond a national perspective and to explore identification at the intersection between the global and local; second, the study draws on concepts of imagined community (Anderson, 1983) and community of sentiments (Appadurai, 1996) to conceptualise the imaginary part of the identification processes, which transcends locality. Third, the study contributes methodologically by showing how the distinction between translocal and local narratives allows to analyse the interplay between an imagined transnational community and a local face-to-face community.

本文提出了组织认同如何在远距离和跨文化背景下出现的问题。这个问题是在一个国际协会的摩洛哥成员之间识别过程的实证研究中探讨的，该协会汇集了中小型公司的年轻领导者和企业家。在对访谈、观察和文件的叙述分析的基础上，本文阐述了两个相互促进的认同过程：一个是基于与当地志同道合的同龄人面对面的社交互动；另一个是虚构的，因为摩洛哥成员设想其他国家的成员与他们自己和他们渴望成为的人一样。这在三个方面有助于跨文化管理文献：第一，该研究采用跨国视角，表明需要超越国家视角，探索全球与地方交叉点的认同感；其次，该研究利用想象社区（Anderson，1983）和情感社区（Appadurai，1996）的概念来概念化识别过程的想象部分，它超越了地域性。第三，该研究通过展示跨地方叙事和地方叙事之间的区别如何允许分析想象的跨国社区和地方面对面社区之间的相互作用，在方法上做出贡献。1996）概念化识别过程的想象部分，它超越了局部性。第三，该研究通过展示跨地方叙事和地方叙事之间的区别如何允许分析想象的跨国社区和地方面对面社区之间的相互作用，在方法上做出贡献。1996）概念化识别过程的想象部分，它超越了局部性。第三，该研究通过展示跨地方叙事和地方叙事之间的区别如何允许分析想象的跨国社区和地方面对面社区之间的相互作用，在方法上做出贡献。