The article introduces the concept of periphery fandom, a concept that is new in the debate on consumer culture, to interrogate global fan community productive experiences from various geographical locations. Periphery fandom is defined as a sub-ordinated fan community experience, where members are deprived of access to their objects of fandom. Periphery fandom also refers to a fan productive experience that is detrimental to the fan community ethos. This notion of periphery fandom is underpinned by insights from fandom studies, brand community scholarship, and core and periphery theories. Using adult fans of LEGO as an example, this article demonstrates the character of periphery fandom. By contrasting the data gathered from 2014 to 2019 during UK, Japan, USA, and Brazil LEGO fan events, this study reveals how fans’ divergent productive practices and community experiences are influenced by their geographical location. Moreover, the fan productive experiences from the periphery further hinder their creative expressions and visibility, creating a more fragmented global brand fandom landscape. This study overall advances a contribution to the fandom debates by contrasting fan production and fan brand experiences.

文章介绍了周边同人圈的概念，这是消费文化辩论中的一个新概念，用于询问来自不同地理位置的全球粉丝社区的生产经验。外围同人圈被定义为一种从属的同人社区体验，在这种体验中，成员被剥夺了接触他们同人圈对象的权利。外围粉丝圈也指不利于粉丝社区精神的粉丝生产体验。这种外围狂热的概念得到了狂热研究、品牌社区奖学金以及核心和外围理论的见解的支持。本文以乐高的成年粉丝为例，展示外围粉丝的特征。通过对比 2014 年至 2019 年英国、日本、美国和巴西乐高粉丝活动期间收集的数据，这项研究揭示了粉丝不同的生产实践和社区体验如何受到其地理位置的影响。此外，来自外围的粉丝生产体验进一步阻碍了他们的创意表达和知名度，创造了一个更加分散的全球品牌粉丝格局。这项研究通过对比粉丝生产和粉丝品牌体验，总体上推动了对粉丝争论的贡献。