ABSTRACT

The role that prices play for streaming media services is yet to be comprehensively and comparatively analysed with an international outlook. In this paper, we present results on music and video streaming prices, based on analysis of a data set of prices and information on pricing models and price developments. The data set spans 2008 to 2019, five streaming services, and nine countries across four continents. We provide comparative overviews of real prices and developments over the years studied and purchasing power-adjusted pricing across countries, as well as country-by-country assessments. Finally, our results show significant divergences in the pricing practices and strategies of Spotify and Netflix. The access-based pricing structure of streaming comes forth as highly contingent on demand-side factors and competitive structures.

摘要

价格对流媒体服务的作用还有待以国际视野进行综合比较分析。在本文中，我们基于对价格数据集的分析以及有关定价模型和价格发展的信息，展示了音乐和视频流价格的结果。该数据集跨越 2008 年至 2019 年，涵盖 5 种流媒体服务，以及遍布四大洲的 9 个国家。我们提供了多年来研究的实际价格和发展的比较概述，以及各国购买力调整后的定价，以及逐个国家的评估。最后，我们的结果显示 Spotify 和 Netflix 的定价实践和策略存在显着差异。流媒体基于访问的定价结构高度依赖于需求方因素和竞争结构。