The purpose of this paper is to provide a model to measure government reputation applicable to municipal governments. The methodology used was in a first step Analytical Hierarchy Process (Saaty’s Algorithm), based on the literature review, interviews, and focus groups in Mexico; in a second step, Partial Least Squares was used to examine the effect of¦ the independent variables and their dimensions on the dependent variable and to make predictions. Through an evaluation in a Mexican Local Government, Uruapan, Michoacán, and the use of PLS-SEM, the dependency relationship between government reputation and government performance, ethical commitment and government communication were verified, it should be stated that the leadership of the authorities was not statistically significant through PLS-SEM. The findings of the research provide practical guidelines for local governments and authorities to improve their reputation and strength investment, tourism and social values such as legitimacy, citizen’s participation, and social capital.

本文的目的是提供一个模型来衡量适用于市政府的政府声誉。第一步使用的方法是层次分析法（Saaty 算法），基于墨西哥的文献综述、访谈和焦点小组；在第二步中，偏最小二乘法用于检查自变量及其维度对因变量的影响并进行预测。通过对墨西哥乌鲁阿潘、米却肯州地方政府的评估，并使用PLS-SEM，验证了政府声誉与政府绩效、道德承诺和政府沟通之间的依赖关系，应该说当局的领导是通过PLS-SEM没有统计显着性。