Information Systems, Sustainable Development and Hotel Branding are the main study areas of this specific research. In recent years, many technologies have been which have started to be implemented in the hospitality industry, but the full potential of these technologies has not yet been analyzed in order to understand how they could help companies to develop branding strategies and increase the customer’s loyalty and business performance. Moreover, due to the pandemic crisis due to COVID-19, hotel companies have to manage a new crisis, which affects both the economic and social pillars of their sustainable development. Therefore, the hospitality industry must be more flexible in adopting information technologies and sustainable philosophies, firstly for their own survival and secondly to strengthen their position inside the task environment. The methodology approach was based both on the literature review and qualitative methodology, which was conducted through questionnaires. The aim of this research is to analyze the above concepts and see how this combination could lead the hotel companies to develop a competitive advantage inside their task environment. The findings of this research concern the region of Greece. They reveal that there is a strong correlation among the above concepts, and each company should start to adopt sustainable philosophy, use information technologies, and develop new branding strategies.

中文翻译：

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信息技术和可持续战略对酒店品牌的影响，来自希腊环境的证据

信息系统、可持续发展和酒店品牌是这项具体研究的主要研究领域。近年来，许多技术已开始在酒店业实施，但尚未分析这些技术的全部潜力以了解它们如何帮助公司制定品牌战略并提高客户的忠诚度和经营业绩。此外，由于 COVID-19 引发的大流行危机，酒店公司必须应对新的危机，这会影响其可持续发展的经济和社会支柱。因此，酒店业必须更加灵活地采用信息技术和可持续发展理念，首先是为了自身的生存，其次是为了加强其在任务环境中的地位。方法论是基于文献回顾和定性方法，这是通过问卷进行的。本研究的目的是分析上述概念，并了解这种组合如何引导酒店公司在其任务环境中发展竞争优势。这项研究的结果涉及希腊地区。他们揭示出上述概念之间存在很强的相关性，每个公司都应该开始采用可持续理念，使用信息技术，并制定新的品牌战略。本研究的目的是分析上述概念，并了解这种组合如何引导酒店公司在其任务环境中发展竞争优势。这项研究的结果涉及希腊地区。他们揭示出上述概念之间存在很强的相关性，每个公司都应该开始采用可持续理念，使用信息技术，并制定新的品牌战略。本研究的目的是分析上述概念，并了解这种组合如何引导酒店公司在其任务环境中发展竞争优势。这项研究的结果涉及希腊地区。他们揭示出上述概念之间存在很强的相关性，每个公司都应该开始采用可持续理念，使用信息技术，并制定新的品牌战略。