The present research investigates how charitable giving in response to threat-based awe, an emotional experience that typically accompanies disaster-relief campaigns, is likely to depend on consumers' implicit theories. While consumers want to behave prosocially when experiencing threat-based awe, due to the presence of threats, such behavior depends upon whether they believe that their donations have sufficient efficacy. Consequently, in response to threat-based awe, consumers holding to an incremental (vs. entity) theory perceive greater efficacy for their donations which, subsequently, increases their charitable giving. These predictions are tested across five experimental studies. The findings of this research contribute to the literature on implicit theories, the emotion of awe, and also offers a more nuanced approach to how different consumers may be motivated to engage in charitable giving in the context of natural disasters.

目前的研究调查了慈善捐赠如何响应基于威胁的敬畏，一种通常伴随救灾运动的情感体验，可能取决于消费者的内隐理论。虽然消费者在经历基于威胁的敬畏时希望表现出亲社会的行为，但由于存在威胁，这种行为取决于他们是否认为自己的捐赠具有足够的功效。因此，为了回应基于威胁的敬畏，坚持增量（相对于实体）理论的消费者认为他们的捐赠更有效，从而增加了他们的慈善捐赠。这些预测在五项实验研究中得到检验。这项研究的发现有助于内隐理论、敬畏情绪、