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How female entrepreneurs build strong business relationships: the power of gender stereotypes
International Journal of Gender and Entrepreneurship Pub Date : 2021-08-26 , DOI: 10.1108/ijge-11-2020-0185
Christina Constantinidis 1
Affiliation  

Purpose

Adopting a feminist constructionist perspective, this article proposes an analysis of the micro-level processes and dynamics of interpersonal, gendered, business relationships between female entrepreneurs, therefore constituting an extension to network theory in the women's entrepreneurship research field.

Design/methodology/approach

The qualitative research builds on a single, longitudinal case study of a successful, 15-years long collaboration between two female entrepreneurs. Qualitative data were collected over two years, through formal and informal interviews with the entrepreneurs, observations and complementary documentation. The data analysis is based on a grounded theory and narrative approach.

Findings

The article proposes a thick narrative of the evolution of the dyadic business relationship, and reveals the power of gender role stereotypes in its progressive formation and development.

Research limitations/implications

The article produces situated knowledge about female entrepreneurs and strong interpersonal business ties. The limitations relate to the specificity of the case analysed, representing the viewpoint of privileged, white, Western, educated and wealthy female entrepreneurs. It therefore does not account for the diversity of women's entrepreneurship.

Originality/value

The article enriches and extends social network theory in the women's entrepreneurship field through analysing how gender is done in discursive and social practices at the interpersonal level. The case also constitutes an illustration of social feminism in women's entrepreneurial practice, challenging dominant gender stereotypes.



中文翻译:

女企业家如何建立牢固的商业关系:性别刻板印象的力量

目的

本文采用女性主义建构主义的视角,对女性创业者之间的人际关系、性别化、商业关系的微观过程和动态进行了分析,从而构成了女性创业研究领域网络理论的延伸。

设计/方法/方法

定性研究建立在对两位女性企业家之间长达 15 年的成功合作的单一纵向案例研究的基础上。通过与企业家的正式和非正式访谈、观察和补充文件,在两年内收集了定性数据。数据分析基于扎根理论和叙述方法。

发现

文章对二元业务关系的演变进行了详尽的叙述,并揭示了性别角色刻板印象在其逐步形成和发展中的力量。

研究限制/影响

这篇文章提供了关于女性企业家和强大的人际业务联系的情境知识。局限性与所分析案例的特殊性有关,代表了特权、白人、西方、受过教育和富有的女性企业家的观点。因此,它没有说明妇女创业的多样性。

原创性/价值

本文通过分析人际层面的话语和社会实践中的性别如何进行,丰富和扩展了女性创业领域的社会网络理论。该案例还体现了女性创业实践中的社会女权主义,挑战了占主导地位的性别陈规定型观念。

更新日期:2021-09-23
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