In this article, I examine the convergence of the socio-technological processes that enabled members of far-right conspiracy theory QAnon to expand beyond the “echo chambers” of the online fringe and incorporate themselves into mainstream discourse. Drawing on interdisciplinary research methods to focus on how technology is used in practice, I analyze QAnon’s online life through the concepts of algorithms, user experiences, and routines. I argue that QAnon followers’ deliberate manipulation of and incidental capitalization on algorithms gives QAnon’s content momentum that spreads information across communities; that the affordances of the user experiences of different platforms allow QAnons to curate a variety of strategies for growing their ideas and audience; and that the integration of QAnon participation into personal routines helps move the theory offline. Ultimately, a ground-up approach to digital socialization adds complexity to the analysis of echo chambers and algorithmic power.

在本文中，我研究了社会技术过程的融合，这些过程使极右翼阴谋论 QAnon 的成员能够扩展到网络边缘的“回声室”之外，并将自己纳入主流话语。借鉴跨学科研究方法，关注技术如何在实践中使用，我通过算法、用户体验和例程的概念来分析 QAnon 的在线生活. 我认为 QAnon 追随者对算法的故意操纵和偶然资本化赋予了 QAnon 跨社区传播信息的内容动力；不同平台的用户体验的可供性允许 QAnons 策划各种策略来发展他们的想法和受众；并且将 QAnon 参与整合到个人日常活动中有助于将理论推向离线。最终，数字社交的全新方法增加了回声室和算法能力分析的复杂性。