ABSTRACT

The mediatization of social practices has brought new trends and forms of activism to life in society. This paper seeks to explain the theoretical basis for and provide conceptual insight into the Russian practice of hashtag activism – a phenomenon that has become an integral part of contemporary media activism and is of burgeoning interest to both Russian and foreign researchers. Moreover, this phenomenon is equally relevant to the study of the mediatization of politics more widely. Thus, the aim of the paper is to measure the level of the hashtag activism in Russia. This paper presents the results of the survey on social and political issues among young Russians, compares real activism with media activism, and discusses the role of hashtags in social media activism through the lens of several high profiles, public political events that took place in Russia between 2019 and 2020.

摘要

社会实践的媒介化为社会生活带来了新的趋势和激进主义形式。本文旨在解释俄罗斯标签行动主义实践的理论基础并提供概念见解——这一现象已成为当代媒体行动主义的一个组成部分，并引起俄罗斯和外国研究人员的兴趣。而且，这一现象同样与更广泛的政治中介化研究相关。因此，本文的目的是衡量俄罗斯的标签激进主义水平。本文介绍了俄罗斯青年社会和政治问题的调查结果，比较了真正的激进主义与媒体激进主义，并通过几个知名人士的镜头讨论了标签在社交媒体激进主义中的作用，