The recent outbreak of novel coronavirus (Covid-19) has led to a global panic due to its fatal nature which has harshly impacted the tourist sector and on the place reputation in general. This study aims to compare the factors that develop tourist preferences in terms of (i) what drives the favorability of tourist preferences? (ii) what relationship exists between tourist expectations, proximity, and favorable reputation? and (iii) what are the main influences of tourist preferences on hospitality system competitiveness pre and post Covid-19? By employing structural equation modeling, this study advances knowledge into the research variables’ relationships and advances reputation and marketing performance and practices in the hospitality industry.

最近爆​​发的新型冠状病毒 (Covid-19) 由于其致命的性质而导致全球恐慌，严重影响了旅游业和整个地方的声誉。本研究旨在比较影响旅游偏好的因素 (i) 是什么驱动了旅游偏好的好感？(ii) 游客期望、接近度和良好声誉之间存在什么关系？(iii) 在 Covid-19 前后，游客偏好对酒店系统竞争力的主要影响是什么？通过采用结构方程模型，本研究将知识推进到研究变量的关系中，并提高了酒店业的声誉、营销绩效和实践。