Abstract

This study investigates challenges and opportunities that regionally expanding emerging market banks face. We focus on four leading Middle Eastern banks’ internationalization trajectories and performances by employing a case study approach. We first examine the four banks’ choices of target markets, entry sequencing, and entry modes over time and then analyze their entry strategies and post-entry financial performances in one of their key markets, Turkey. We show that the success of regional expansion strategies depends on parent bank characteristics such as scale and capital strength, strategic decisions regarding entry mode and timing, and host market structure and competitiveness.

摘要

本研究调查了区域扩张的新兴市场银行面临的挑战和机遇。我们通过案例研究方法关注四家领先的中东银行的国际化轨迹和表现。我们首先检查四家银行在一段时间内对目标市场、进入顺序和进入模式的选择，然后分析它们在其关键市场之一土耳其的进入策略和进入后的财务表现。我们表明，区域扩张战略的成功取决于母银行的规模和资本实力等特征、关于进入模式和时机的战略决策以及所在市场结构和竞争力。