The aim of this article is to investigate the nature of information sharing via Twitter by police officers. We examine the content of Tweets in urban and rural contexts using a sample of 20 police-related Twitter accounts, comparing official and personal accounts active in Southern Sweden. Exploratory data analysis and in-depth content analysis of a sample of Tweets compose the underlying methodology. We find a distinct pattern of consistency in the content of the information shared via the official police accounts compared to the personal accounts, regardless of if they are from urban or rural areas. However, some urban–rural differences were observed between official and personal accounts regarding public engagement, operationalized as likes and Retweets. The study calls for a discussion of new models of police engagement using social media by a society that is increasingly shaped by the internet.

本文的目的是调查警察通过 Twitter 共享信息的性质。我们使用 20 个与警察相关的 Twitter 帐户样本，比较了在瑞典南部活跃的官方和个人帐户，研究了城市和农村背景下的推文内容。对推文样本的探索性数据分析和深入内容分析构成了基本的方法论。我们发现与个人账户相比，通过官方警察账户共享的信息内容具有明显的一致性模式，无论它们来自城市还是农村地区。然而，在公众参与方面，官方和个人账户之间存在一些城乡差异，具体表现为点赞和转推。