Purpose

The purpose of this paper is to reveal the contributions of the Journal of Historical Research in Marketing (JHRM) to the academic body of knowledge. Pursuant to this objective, the study classifies the publications and citation structure of the JHRM, the nature of the publications’ authorship, the most cited articles and authors and the themes that have been covered from the first day until now (2009–2021).

Design/methodology/approach

This paper uses bibliometric methodologies to analyze several aspects of the JHRM.

Findings

The average number of citations per paper is 4.54. The number of articles studying marketing history/practice (163) and the history of thought (158) is almost equal, consistent with the journal’s primary orientation. Compared with other journals, it could be said that JHRM achieved close ranks, especially with those of other historical journals of similar age. The most prolific authors whose articles have been published in the JHRM are used in universities located in the USA. The JHRM is closely connected to top-tier journals in the field.

Research limitations/implications

This study is limited to one journal (JHRM) only. However, the authors assert that the articles analyzed are representative samples of the entire school of marketing history. Another important consideration is that the value of many critical studies in the social sciences cannot be determined using only bibliometric measurements.

Originality/value

This paper contributes to the marketing literature from several perspectives. First, evaluating the JHRM in terms of its unique standing shows the scope of the field of marketing history. Second, it serves as a guide for existing and future authors regarding the JHRM and the history of marketing. Third, the JHRM’s contributions provide insights into emerging trends and new opportunities for the entire marketing community.

中文翻译：

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2009 年至 2021 年营销历史研究杂志的文献计量学概述

目的

本文的目的是揭示市场营销历史研究杂志(JHRM) 对学术知识体系的贡献。根据这一目标，该研究对 JHRM 的出版物和引文结构、出版物的作者性质、被引用次数最多的文章和作者以及从第一天到现在（2009-2021 年）涵盖的主题进行了分类。

设计/方法/方法

本文使用文献计量方法来分析 JHRM 的几个方面。

发现

每篇论文的平均引用次数为 4.54。研究营销历史/实践 (163) 和思想史 (158) 的文章数量几乎相等，与该期刊的主要方向一致。与其他期刊相比，JHRM可以说是名列前茅，尤其是与其他同龄历史期刊相比。其文章已在 JHRM 上发表的最多产的作者被位于美国的大学聘用。JHRM 与该领域的顶级期刊密切相关。

研究限制/影响

本研究仅限于一份期刊 (JHRM)。然而，作者断言所分析的文章是整个营销历史学派的代表性样本。另一个重要的考虑是，社会科学中许多批判性研究的价值不能仅使用文献计量测量来确定。

原创性/价值

本文从多个角度对营销文献做出了贡献。首先，从其独特的地位来评估 JHRM 显示了营销历史领域的范围。其次，它可以作为关于 JHRM 和营销历史的现有和未来作者的指南。第三，JHRM 的贡献为整个营销社区提供了对新兴趋势和新机遇的洞察。