In order to improve internal communication within organizations, it is necessary to understand it better. This study explores the potential impact of internal communication on employee engagement and employer attractiveness by testing the mediating effects of social exchange quality indicators. A survey of 1,805 employees was used to test the relationships between internal communication satisfaction, employee engagement, and employer attractiveness and the potential mediating variables; reflecting the perception of the social relationship between an organization and its employees. The results showed that communication satisfaction correlated positively with the social exchange quality indicators (psychological contract fulfillment and perceived organizational support) and both outcomes—employee engagement and employer attractiveness. Additionally, the social exchange quality indicators partially mediated the relationship between internal communication satisfaction and both employee engagement and employer attractiveness. Our findings were consistent with the theoretical models in which internal communication satisfaction leads to higher employee engagement and employer attractiveness.

为了改善组织内部的沟通，有必要更好地理解它。本研究通过测试社会交流质量指标的中介效应，探讨内部沟通对员工敬业度和雇主吸引力的潜在影响。一项对 1,805 名员工的调查被用来测试内部沟通满意度、员工敬业度和雇主吸引力与潜在中介变量之间的关系；反映了对组织与其员工之间社会关系的看法。结果表明，沟通满意度与社会交换质量指标（心理契约履行和感知组织支持）以及两个结果——员工敬业度和雇主吸引力呈正相关。此外，社会交流质量指标在一定程度上调节了内部沟通满意度与员工敬业度和雇主吸引力之间的关系。我们的发现与内部沟通满意度导致更高的员工敬业度和雇主吸引力的理论模型一致。