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Teaching Entrepreneurial Negotiation
Negotiation Journal ( IF 0.639 ) Pub Date : 2021-11-15 , DOI: 10.1111/nejo.12377
Stephen E. Humphrey 1 , Robert Macy , Cynthia S. Wang
Affiliation  

Despite the importance of negotiation skills for entrepreneurs, the pedagogy of teaching negotiation to entrepreneurship students has not been fully developed. In some entrepreneurship programs, negotiation is covered briefly in a single class. In other programs, courses focused entirely on negotiation are available to entrepreneurship students; however, these classes are aimed primarily at those interested in pursuing corporate jobs within more stable environments. This article provides guidance to educators in designing, developing, and delivering negotiation content with an entrepreneurial focus. We explain why entrepreneurial negotiation education is needed and how it fills current gaps in entrepreneurship education. The article outlines a continuum of entrepreneurial negotiation, identifies the unique challenges faced by entrepreneurship students, unpacks the critical learning objectives in an entrepreneurial negotiation course, discusses how to reinforce core entrepreneurship concepts, and lays out a guide for teaching entrepreneurial negotiation by providing educational content that matches the key learning objectives.

中文翻译:

教授创业谈判

尽管谈判技巧对企业家很重要,但向创业学生教授谈判的教学法还没有得到充分发展。在一些创业课程中,谈判在一个课程中被简要介绍。在其他项目中,创业学生可以学习完全专注于谈判的课程;但是,这些课程主要针对那些有兴趣在更稳定的环境中从事公司工作的人。本文为教育工作者提供以创业为重点的谈判内容设计、开发和交付指南。我们解释了为什么需要创业谈判教育,以及它如何填补当前创业教育的空白。文章概述了企业家谈判的连续性,
更新日期:2021-11-15
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