Purpose

This study analyzed the multilevel barriers and facilitators of technological eco-innovations.

Design/methodology/approach

The authors carried out an in-depth case study in a Brazilian cosmetics company, recognized for its eco-innovative initiatives, which has the technological eco-innovation of products as a central sustainability strategy.

Findings

The results contribute to the existing literature, showing that multilevel analysis is effective for minimizing barriers and increasing facilitators, especially through the company's adoption of an eco-innovation strategy and planning methodologies. The authors identified four groups of barriers: market, raw material, governmental and company's internal factors; and four groups of facilitators: legislation, market and technological innovation, communication and environmental management.

Originality/value

The original research results contribute both to the literature and to the companies that aim to implement eco-innovative measures. The results showed that the adoption of innovation strategies and planning methodologies by the company can minimize barriers and enhance facilitators. In addition the fact is that barriers and facilitators of implementing eco-innovations are dynamic factors that require continuous monitoring since they can be a barrier in one circumstance and a facilitator in another.

中文翻译：

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技术生态创新的障碍和促进因素：巴西化妆品公司的多层次分析

目的

本研究分析了技术生态创新的多层次障碍和促进因素。

设计/方法/方法

作者在一家巴西化妆品公司进行了深入的案例研究，该公司以其生态创新举措而闻名，该公司将产品的技术生态创新作为核心可持续发展战略。

发现

结果有助于现有文献，表明多层次分析对于最大限度地减少障碍和增加促进者是有效的，特别是通过公司采用生态创新战略和规划方法。作者确定了四组障碍：市场、原材料、政府和公司内部因素；和四组促进者：立法、市场和技术创新、沟通和环境管理。

原创性/价值

原始研究结果有助于文献和旨在实施生态创新措施的公司。结果表明，公司采用创新战略和规划方法可以最大限度地减少障碍并增强促进者。此外，实施生态创新的障碍和促进因素是需要持续监测的动态因素，因为它们在一种情况下可能是障碍，而在另一种情况下可能是促进因素。