The rising level of childhood obesity across the globe has escalated the worries of World Health Organization (WHO), health practitioners, policymakers, and regulators. One of the most prominent factors that promote unhealthy eating habits of children is the heavy advertising of food and beverages (F&B) targeted at children. This has deepened the concerns of stakeholders about the persuasion ethics of firms aggressively promoting unhealthy foodstuff to young consumers. This article presents a systematic literature review of scholarly research on the advertising of unhealthy F&B targeted at children. A systematic review of 70 peer-reviewed articles is conducted through the theoretical lens to present their contributions. Synthesising the findings of empirical studies, the scholarly research is classified into six core research themes. We elaborate on directions for future research: Theory, Context, and Methods and distil specific research questions for future studies.

JEL Classification:

全球儿童肥胖率不断上升，加剧了世界卫生组织 (WHO)、卫生从业人员、政策制定者和监管机构的担忧。促进儿童不健康饮食习惯的最突出因素之一是针对儿童的大量食品和饮料 (F&B) 广告。这加深了利益相关者对公司积极向年轻消费者推销不健康食品的说服道德的担忧。本文对针对儿童的不健康餐饮广告的学术研究进行了系统的文献综述。通过理论视角对 70 篇同行评审文章进行了系统审查，以展示他们的贡献。综合实证研究的结果，学术研究分为六个核心研究主题。

JEL分类：