Purpose

The wine industry is the one that is tightly linked to sustainability as its processes both impact and are impacted by the environment, society and companies’ financial well-being. However, data show that this may not be recognized in practice. Thus, this research paper aims to examine what has changed with respect to sustainability practices over the past 10–15 years in this industry.

Design/methodology/approach

A development-based multi-method approach was used to examine the purpose. In Phase 1, a grounded theory study conducted between 2009 and 2015 from wine businesses in 12 different global regions brought to light a potential disconnect between theory and practice in the importance of sustainability. In Phase 2, a comprehensive literature review and analysis of updated online content from the Phase 1 companies was conducted to paint a picture of the progression of sustainability focus and its implementation in company processes.

Findings

Using legitimacy theory as a foundation, it was found that the choice to pursue sustainability in this industry generally begins with a focus on environmental practices followed by financial sustainability and more recently social sustainability. Producers are also starting to emphasize overall sustainability often encompassing all three dimensions. The industry has also progressed through “levels of sophistication” in the different major supply chain processes (supply, production and distribution) over the years with their environmental efforts.

Originality/value

A framework of sustainability growth in the industry through a matrix of process sophistication is developed from the data. The results offer implications for theory, practice and industry policy and informs the future trajectory of sustainability within global business.

中文翻译：

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全球葡萄酒行业可持续性的变化

目的

葡萄酒行业是与可持续发展密切相关的行业，因为它的过程既影响又受环境、社会和公司财务状况的影响。然而，数据表明，这在实践中可能无法得到认可。因此，本研究论文旨在研究过去 10-15 年该行业在可持续发展实践方面发生了什么变化。

设计/方法/方法

使用基于开发的多方法方法来检查目的。在第一阶段，2009 年至 2015 年间对全球 12 个不同地区的葡萄酒企业进行的扎根理论研究揭示了理论与实践之间在可持续性重要性方面的潜在脱节。在第 2 阶段，对来自第 1 阶段公司的更新在线内容进行了全面的文献审查和分析，以描绘可持续发展重点的进展及其在公司流程中的实施。

发现

以合法性理论为基础，人们发现在该行业追求可持续性的选择通常始于关注环境实践，然后是财务可持续性以及最近的社会可持续性。生产商也开始强调通常涵盖所有三个方面的整体可持续性。多年来，该行业在不同主要供应链流程（供应、生产和分销）的“复杂程度”方面也通过他们的环保努力取得了进展。

原创性/价值

从数据中开发了一个通过流程复杂性矩阵实现行业可持续发展的框架。研究结果为理论、实践和行业政策提供了启示，并为全球企业未来的可持续发展轨迹提供了信息。