Recent scholarship has paid considerable attention to the emergence of the citizen-consumer in the interwar era. Drawing on the literature from the fields of ethical consumption and consumer history, this paper opts for a broader perspective on the emergence of the citizen-consumer in historical analysis. It combines the polysemic nature of the hybrid citizen-consumer from food studies and ethical consumption, and the socio-historic analysis concerning political and cultural citizenship, by showing how consumption practices have been used to shape Dutch national citizenship. In the Netherlands, the private association Vereeniging Nederlandsch Fabrikaat (VNF) was one of the earliest and most vocal organisations that linked consumerism with an ideal of citizenship. Scholars typically tend to see the rise of the citizen-consumer as a product of three interest groups: the consumers, the state, or the industry. The VNF did not just appeal to consumers themselves, but also the government, and the business community to play their part in the development of the ideal Dutch citizen-consumer. By studying the practices of this association this paper thus offers a new perspective on the emergence of the citizen-consumer within a transnational perspective.

最近的学术界对两次世界大战期间公民消费者的出现给予了相当大的关注。本文借鉴伦理消费和消费者历史领域的文献，选择更广阔的视角来分析历史分析中公民消费者的出现。它结合了来自食品研究和道德消费的混合公民 - 消费者的多义性质，以及关于政治和文化公民身份的社会历史分析，展示了消费实践如何被用来塑造荷兰国家公民身份。在荷兰，私人协会 Vereeniging Nederlandsch Fabrikaat (VNF) 是最早和最有发言权的组织之一，将消费主义与公民理想联系起来。学者们通常倾向于将公民消费者的兴起视为三个利益集团的产物：消费者、国家或行业。VNF 不仅吸引消费者本身，还吸引政府和企业界在理想的荷兰公民消费者的发展中发挥自己的作用。通过研究该协会的实践，本文为跨国视角下公民消费者的出现提供了一个新的视角。