Opinion leaders are increasingly recruited to diffuse information, attitudes, and behaviors to serve communication campaigns. However, this has historically required opinion leader identification before launching the campaign. A priori identification is impossible in many contexts, such as when addressing unfamiliar topics or insular communities. The authors introduce a two-stage campaign approach that resolves this problem, and a public health campaign is used to demonstrate it. This approach is applicable to a wider variety of contexts than traditional a priori opinion leader identification.

中文翻译：

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寻找隐形领导者：当先验意见领袖识别是不可能的时候

越来越多的意见领袖被招募来传播信息、态度和行为，以服务于传播活动。然而，这历来需要在发起运动之前识别意见领袖。在许多情况下，先验识别是不可能的，例如在解决不熟悉的话题或孤立的社区时。作者介绍了解决此问题的两阶段运动方法，并使用公共卫生运动来证明这一点。与传统的先验意见领袖识别相比，这种方法适用于更广泛的背景。